Transcript
CAPLYTA TV Commercial
(DESCRIPTION)
A close up of man cycling against a backdrop of trees and the sunset. The camera shifts to focus on his hands on the handles before cutting to a full shot of him cycling, before returning to a close up. On screen text appears at the bottom.
(ON SCREEN TEXT)
FOR BIPOLAR I AND BIPOLAR II DEPRESSION IN ADULTS.
(VOICEOVER)
Sometimes the lows of bipolar depression feel darkest before dawn.
(DESCRIPTION)
The camera cuts to a close up of a woman walking. Old on screen text disappears and new on screen text and CAPLYTA logo appear. It expands to show her walking with a man as the sunlight shines across them. The camera cuts to a close up of them holding hands. Previous on screen text disappears, and new on screen text and the CAPLYTA logo appears. On screen text and CAPLYTA logo disappear when the camera zooms out to show the couple.
(ON SCREEN TEXT)
[CAPLYTA® (lumateperone) capsules logo]
Available by prescription only.
(VOICEOVER)
With CAPLYTA, there's a chance to let the light shine through. And light tomorrow with the hope from today.
(DESCRIPTION)
Camera cuts to a background of trees and sun. Previous on screen text disappears. CAPLYTA logo and Let in the LYTE logo appear.
(ON SCREEN TEXT)
[CAPLYTA® capsules logo]
LET IN THE LYTE™
(VOICEOVER)
This is a chance to let in the light.
(DESCRIPTION)
Camera cuts to a family in the kitchen interacting, while the sunlight shines through the window and fills the room. Previous on screen text disappears and new on screen text appears.
(ON SCREEN TEXT)
ONCE-DAILY [CAPLYTA® logo] DELIVERS SIGNIFICANT RELIEF ACROSS BIPOLAR DEPRESSION
(VOICEOVER)
CAPLYTA is a once-daily pill that is proven to deliver significant relief across bipolar depression.
(DESCRIPTION)
Camera cuts to a kitchen and shows two chefs cooking. Camera then cuts to a family embracing and sitting on a park bench. Previous on screen text disappears and new on screen text appears.
(ON SCREEN TEXT)
[CAPLYTA® logo] TREATS BIPOLAR I & II DEPRESSION
CAN BE TAKEN ALONE OR WITH LITHIUM OR VALPROATE
(VOICEOVER)
Unlike some medicines that only treat bipolar I, CAPLYTA treats both bipolar I and bipolar II depression.
(DESCRIPTION)
A family is shown sitting and interacting on a park bench. The camera quickly cuts to a chef preparing food, with a momentary close up of the dish. Previous on screen text disappears and new on screen text appears. CAPLYTA logo appears in the bottom right.
(ON SCREEN TEXT)
[CAPLYTA® logo] FOR BIPOLAR I & II DEPRESSION
MOVEMENT DISORDERS & WEIGHT GAIN WERE NOT COMMON
High cholesterol and weight gain may occur, as can high blood sugar which may be fatal. Monitoring is recommended.
(VOICEOVER)
And in clinical trials, movement disorders and weight gain were not common.
(DESCRIPTION)
The camera cuts to a close up of the chef looking at her dish while sunlight shines over her. The camera then cuts to a family playing a game in their home. Movement disorders & weight gain on screen text disappears. CAPLYTA logo and cholesterol & weight copy remain at the bottom of the screen.
(ON SCREEN TEXT)
[CAPLYTA® logo] FOR BIPOLAR I & II DEPRESSION
High cholesterol and weight gain may occur, as can high blood sugar which may be fatal. Monitoring is recommended.
(VOICEOVER)
Call your doctor about sudden mood changes, behaviors, or suicidal thoughts.
(DESCRIPTION)
The camera shows a family interacting and playing a game in their home. The camera cuts back to the chef and her kitchen and a man is shown trying her dish. The camera then cuts to a man playing with his dog. Cholesterol and weight text at the bottom of the screen disappears and side effects text takes its place. CAPLYTA logo remains at the bottom right of the screen.
(ON SCREEN TEXT)
[CAPLYTA® logo] FOR BIPOLAR I & II DEPRESSION
CAPLYTA is not approved for dementia-related psychosis or for people under 18.
Most common side effects include sleepiness, dizziness, nausea, and dry mouth.
(VOICEOVER)
Antidepressants may increase these risks in young adults. Elderly dementia patients have increased risk of death or stroke. Report fever, confusion, stiff or uncontrollable muscle movements, which may be life threatening or permanent. These aren't all the serious side effects.
(DESCRIPTION)
The camera quickly cuts to each of the previous characters interacting with people and going about their daily life as sunlight shines through. Previous on screen copy disappears. New on screen copy appears. CAPLYTA logo remains at the bottom right of the screen.
(ON SCREEN TEXT)
[CAPLYTA® logo] FOR BIPOLAR I & II DEPRESSION
To learn more, go to CAPLYTA.com or call 888-252-4824.
(VOICEOVER)
In the darkness of bipolar I and II depression, CAPLYTA can help you let in the light. Ask your doctor about CAPLYTA today.
(DESCRIPTION)
The camera quickly cuts to a blue screen with the CAPLYTA logo, a QR code, and copy about prescription savings. The ITCI logo is present at the bottom of the screen with adjacent on screen text.
(ON SCREEN TEXT)
[CAPLYTA® logo]
[QR code] ELIGIBLE PATIENTS PAY AS LITTLE AS $0 FOR THEIR FIRST TWO PRESCRIPTIONS
[Intra-Cellular Therapies logo]
Terms and Conditions and Eligibility Criteria at CAPLYTA.com. Visit CAPLYTA.com for product and pricing information.
(VOICEOVER)
Find savings and support at CAPLYTA.com